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CMA On Demand™
More Than a CMA.
A Complete Listing Strategy.
A done-for-you service for real estate professionals: you send us the property, and we handle the research and preparation.
Professional research. Thoughtful analysis. One Suggested List Price. Seller-ready presentation tools, an Agent Dashboard, personalized neighbor marketing and follow-up tools — all designed to help you move from property research to the next seller conversation.
No monthly subscription required. $44.99 per property.
Done-For-You Service
You Send the Property. We Do the Research. You Get More Than a CMA.
CMA On Demand™ is a done-for-you service for real estate professionals. We handle the time-consuming research and preparation behind the listing conversation and bring the finished work together with the tools you need before, during and after the CMA.
01
YOU SEND THE PROPERTY.
Submit the property address and any details you'd like us to consider. That's where your work ends — and ours begins.
02
WE DO THE RESEARCH.
CMA On Demand™ handles the property research, comparable-sale research, current competition and market preparation behind your CMA.
03
YOU GET MORE THAN A CMA.
The completed CMA, ONE Suggested List Price, seller-ready materials and tools to help prepare for the listing conversation, market around the opportunity and stay connected.
How It Works
From Research to Your Next Conversation
RESEARCH
We research the property and market.
STRATEGY
Receive one Suggested List Price.
PRESENT
Walk into the seller conversation prepared.
MANAGE
Keep the opportunity organized in your Agent Dashboard.
MARKET
Reach nearby homeowners with personalized neighbor marketing.
FOLLOW UP
Stay connected with engagement and market-update tools.
GROW
Turn today's property opportunity into tomorrow's conversations.
Your Agent Dashboard
More Than a Report. Your Business Continues in Your Dashboard.
Your Agent Dashboard keeps the work surrounding your CMA organized in one place — so you can access your reports, prepare for seller conversations, share materials, monitor engagement, request reanalysis, manage follow-up and continue working the opportunity.
Your CMA doesn't disappear after delivery.
Your Agent Dashboard gives you a place to keep working the listing opportunity.
Your Brand
Your Client. Your Presentation. Your Brand.
Your customer-facing CMA materials are delivered using your verified professional branding, helping you create a polished and consistent experience for your seller.
The relationship with your seller remains yours. CMA On Demand™ works behind the scenes — in your brand.
Personalized Neighbor Marketing
Turn One Listing Opportunity Into the Next Conversation.
Market beyond the listing.
Your opportunity doesn't have to stop with one property. CMA On Demand™ helps you extend your presence in the neighborhood with personalized homeowner marketing built around your professional brand.
Personalized Neighbor Websites
Personalized Homeowner Letters
Listing Resume
Verified homeowner & property personalization
Personalized property URLs
QR codes
Complimentary CMA call-to-action
Bulk homeowner marketing
Lead & conversion tracking
Connect nearby homeowners with personalized, property-specific marketing that can move them from a letter to their personalized website to a complimentary CMA request — with you at the center of the relationship. Available to licensed real estate professionals.
After the CMA
The CMA Isn't the End of the Conversation.
Stay connected after the CMA with tools designed to help you understand seller engagement, follow up thoughtfully and respond when verified market activity gives you a reason to reconnect.
From One Property to More Opportunities.
CMA On Demand™ helps you do more with the work you've already started — prepare for the listing conversation, market around the property, follow seller engagement and keep track of listing opportunities from your Agent Dashboard.
The CMA On Demand™ Difference
Not Another CMA Tool.
A Done-For-You Listing Strategy Service.
You send us the property.
We handle the research, comparable analysis and presentation preparation.
You receive the finished work, seller-ready tools and an Agent Dashboard that helps you continue working the opportunity.
Less Time Building. More Time Building Relationships.
Researching properties, reviewing comparable sales, studying current competition, preparing seller materials and organizing follow-up all take time. CMA On Demand™ handles the research and preparation and gives you tools to continue the conversation after delivery.
Who We Serve
Built for anyone who needs reliable property-market information
For Sale By Owner (FSBO)
Get professional property market research, comparable sales, current competition, and one Suggested List Price to help confidently price and position your property for sale.
Real Estate Agents & Brokers
Prepare for listing appointments, seller consultations, pricing discussions, and potential acquisitions with professional market analysis.
Real Estate Investors
Evaluate acquisitions, fix-and-flip opportunities, rental properties, potential resale values, and other investment opportunities.
Banks, Lenders & REO Professionals
Obtain comparative market information for REO properties, portfolio review, asset-management decisions, and other situations where an independent appraisal is not required.
Sellers & Property Owners
Understand how your property compares with recent sales and current competition before deciding whether, when, or how to sell.
Probate & Estate Properties
Get market information to help executors, administrators, heirs, attorneys, and families understand the property's potential market value and available selling options.
Inherited Properties
Understand the property's current market position before deciding whether to keep, rent, improve, or sell an inherited home.
Divorce & Property Division
Obtain current market information when real estate is part of a divorce or property-division discussion.
Bankruptcy & Financial Situations
Get current property-market information when real estate is involved in bankruptcy, debt restructuring, or other financial circumstances.
Pre-Foreclosure & Time-Sensitive
Understand the property's potential market position and available selling scenarios when time matters.
Property Managers
Provide owners and investors with current market information when evaluating rental properties, potential sales, and portfolio decisions.
Attorneys & Other Professionals
Obtain property-market information when real estate is involved in probate, estates, divorce, bankruptcy, litigation, or other matters.
Builders & Developers
Evaluate comparable sales, competing properties, market activity, and potential opportunities.
What We Need
All We Need Is the Property Address.
Enter the property address and we’ll take it from there. Additional property details are welcome, but optional.
Everything Works Together
More Than a Report. More Than a Price. More Than a CMA.
CMA On Demand™ brings together the research, strategy, presentation, Agent Dashboard, neighborhood marketing and follow-up tools surrounding the listing opportunity — so you can spend less time building materials and more time building relationships.
RESEARCH
Professional property and market research.
STRATEGY
One thoughtful Suggested List Price.
PRESENT
Seller-ready materials and listing-conversation tools.
MANAGE
An Agent Dashboard for your CMA activity and opportunities.
MARKET
Personalized neighbor marketing designed to create additional homeowner conversations.
FOLLOW UP
Engagement, market-update and reanalysis tools that help you keep the conversation moving.
Pricing
CMA On Demand™
$44.99 Per Property
No Subscription. No Contract. Pay Only When You Need a CMA.
One CMA order applies to one property address.
Need More Than One?
$120
3 CMA Credits
≈ $40 per CMA
$180
5 CMA Credits
≈ $36 per CMA
$320
10 CMA Credits
≈ $32 per CMA
Prepay your CMA credits and use them whenever you need them.
Institutional & REO Volume Orders
Contact Us for Custom Pricing
Banks, lenders, mortgage servicers, REO departments, asset managers & high-volume organizations.
Additional Property Services
Optional add-ons, available per property during checkout.
Property Photos & Basic Condition Check
$100
On-site professional property photos with a basic visual condition check of the property. This is not a home inspection or appraisal.
Optional add-on. Per property / visit. 72-hour turnaround time.
Rental Market Analysis
See how the property’s current rent compares with the local rental market. Available for rental and multifamily properties. One flat price per property — single-family, condo, townhome, duplex, triplex, or fourplex.
$19.99
Per Property
Optional add-on for rental and investment properties.
- Professional Seller-Ready CMA PDF
- Personalized Property Analysis Website
- Permanent Dashboard Library
- Delivered Within 24 Hours
FAQ
Frequently Asked Questions
CMA On Demand™ currently serves the Dallas–Fort Worth, Texas market. Submit your property address and details, we prepare your comparative market analysis, and you receive your professional report within 24 hours.
What is a Comparative Market Analysis (CMA)?
A Comparative Market Analysis (CMA) is an estimate of a property's market position based on recent comparable sales, active listings, and pending sales in the area. Each CMA On Demand™ report is prepared by a licensed real estate agent and provides a suggested list price for your property. CMA On Demand™ prepares professional CMAs for Dallas–Fort Worth properties.
How does a CMA work?
A licensed real estate agent reviews recent sold comparables, current competition, and pending activity, then reconciles the evidence into a suggested list price with a clear pricing rationale. Research and supporting analysis are handled by our team so you don't have to build the CMA yourself.
How much does a CMA cost?
$44.99 per property as a one-time purchase. No subscription is required. Prepaid credit packages (3, 5, and 10 CMAs) are available, and institutional or REO volume pricing is available on request.
Where can I order a CMA in Dallas?
At CMA On Demand™. We currently serve the Dallas–Fort Worth, Texas market and surrounding communities.
Can a homeowner order a CMA?
Yes. Homeowners and sellers can order a CMA, prepared by a licensed real estate agent, to understand their property's market position and suggested list price before deciding whether to sell.
Can an investor order a CMA?
Yes. Investors can order property analysis for acquisitions, rentals, fix-and-flip, and buy-and-hold decisions. Rental market analysis is included when the property is a rental or investment property.
Can a bank order a CMA for an REO property?
Yes. Banks, lenders, loan servicers, REO departments, and asset managers can order REO property analysis. Institutional and REO volume pricing is available—contact us for custom pricing.
Can an attorney order a property CMA?
Yes. Attorneys, estate professionals, executors, administrators, and heirs can order CMAs for inherited, probate, divorce, and bankruptcy-related properties.
Can I get a CMA for an inherited or probate property?
Yes. We provide respectful property-market analysis for inherited and probate properties to help executors, administrators, and heirs understand the property's market position.
Can a CMA help when selling a property?
A CMA can help you understand recent comparable sales, current competition, and market conditions so you can make an informed pricing decision. It does not guarantee a sale price.
What information do I need to order a CMA?
For non-agent professionals: your name, company, phone, email, property address, and property type. Real estate agents follow the existing agent ordering path. We handle the research and supporting analysis.
Do I need property photos?
No. A property photo is optional. It can help us understand the property but is not required to order a CMA.
Do I need to know the rental amount?
No. The current rental amount is optional and is used only for rental or investment properties. For non-rental properties, rental information is not needed.
How long does CMA On Demand™ take?
Your professional CMA is generally delivered within 24 hours after we receive your completed order and the information needed to prepare the analysis. If you add the optional Inspection & Property Condition service, the on-site inspection visit is completed within 72 hours and may extend your overall delivery timeline.
What is a CMA?
A Comparative Market Analysis (CMA) is a professional evaluation of a property's current market position based on recent comparable sales, current competition, and local market conditions. A CMA is prepared by a licensed real estate agent and provides a suggested list price to help you make informed pricing and selling decisions.
Where is CMA On Demand™ currently available?
CMA On Demand™ currently serves the Dallas–Fort Worth, Texas market, including Dallas, Fort Worth, Arlington, Plano, Frisco, Irving, Garland, Mesquite, McKinney, Richardson, and surrounding DFW communities. Other areas to follow soon, with nationwide availability planned.
CMA On Demand™
Property Intelligence. When You Need It.
CMA On Demand™ provides comparative market analysis and market information and is not an appraisal. It should not be represented or relied upon as a state-licensed or state-certified appraisal when an appraisal is required. Legal, lending, bankruptcy, divorce, probate, and other professional matters may require an appraisal or other professional valuation depending upon the circumstances.